Back in the day when journalism was ‘pure’, I remember sitting in class learning the fundamentals of what’s expected of those who choose to work in the media. The professors talked about searching for the truth, shedding light on indecency and the improper, and giving a voice to the voiceless. Starting out at various stations, there was a thrill to uncover the ills of the world and ‘save the day’. Unfortunately, that was unrealistic and now, in the 21st century, journalism has evolved into something completely different. Stories are driven by ratings and advertising. During the morning meetings, story line-up and discussions evolve around what the sales department has sold that day or what sponsorships needs to be highlighted. This may seem like a generalization, but it’s more of the norm than not. And in this age of new media, i.e. blogs, websites, Twitter, etc., the truth is interspersed with truth and opinion. Fact-checking is an afterthought, and full disclosure of what the basis of the story topic may be, is no longer required. The media is and always be a part of society…the question is, what will be the cost?